Souvenir (smarika) and event programme design
A souvenir, or smarika, is published for an occasion: a silver or golden jubilee, a festival, a conference, a temple consecration, a tournament. It carries the messages of the dignitaries, the history of the organisation, the programme, the committee and the sponsors' advertisements, and it has a deadline that cannot move: the day of the event.
An event programme is its shorter cousin: the schedule, the speakers or performers, the venue and the sponsors, held in the hand on the day. We design both from the material your committee collects, in English, Marathi or Hindi, as print-ready files and a light copy to share on WhatsApp.
Or write to magz@digi.ai.in or WhatsApp +91 98605 96905.
- Usually
- 4–32 pages
- Price
- From US$149 · ₹4,000 in India
- Usually bought by
- Organising committees, mandals, trusts, associations, schools, clubs and conference organisers
- First proof
- Within 10 working days of your material being complete. Two revision rounds included.
What the price covers
- Cover design for the occasion, with the event's name and dates
- Messages from dignitaries, each with photograph and signature, set consistently
- Programme or schedule, history pages, committee and volunteer lists
- Sponsor advertisements placed to agreed sizes, with low-resolution artwork flagged
- Print-ready PDF and a light PDF for WhatsApp
- Two rounds of revisions after the first full proof
Every project is quoted before it starts. Prices are per issue (or per brochure or catalogue): in US dollars for clients outside India, in rupees for clients in India. Two rounds of revisions are included.
Ways to buy
Event or festival programme
4–12 pages
From US$149 · ₹4,000 in India
Souvenir
12–16 pages
From US$399 · ₹12,000 in India
Souvenir or smarika
24–32 pages, web edition included
From US$749 · ₹20,000 in India
Large souvenir
40–60 pages, web edition included
From US$1,290 · ₹35,000 in India
What goes in a souvenir
Messages
From the chief guest, the president and well-wishers: a page each or several to a page, all set the same way.
History
How the organisation began, its milestones and past events, with archive photographs.
The programme
Dates, sessions, performers or speakers, venue and timings.
The committee
Office-bearers, committee members and volunteers, named and photographed.
Articles
Contributions from members, set as readable features rather than pasted text.
Advertisements
Sponsors' advertisements in full, half and quarter pages, placed where they were promised.
Event, festival and conference programmes
A conference programme needs the agenda by day, session and room, speaker biographies, a venue map and the sponsors; a festival or concert programme needs the performers and the order of the evening. We design for conferences and festivals in India and abroad; outside India we quote and invoice in US dollars.
Marathi, Hindi and English smarika
Most smarika in Maharashtra and North India mix Marathi or Hindi with English. We set Devanagari with proper fonts so conjuncts and matras render correctly, and keep both languages in one consistent design. Send the text as typed files; we do not translate.
Working to the event date
Tell us the event date first. We plan back from it, reserve the advertisement slots, and lay out the pages that are ready while late messages arrive. The first full proof follows within 10 working days of the material being complete.
Closest samples
Studio specimens, covers only: Taal is a dance-festival programme, Second Innings a cricket academy magazine and The Banyan a school annual. Not client commissions. All our work.
Web edition
The same issue can also be delivered as a web edition: an interactive digital magazine with text that fits any phone, video and links that work, and a reader report of opens, reading depth and time spent. One link to share by email or WhatsApp.
Web edition +US$99 (₹6,000 in India).
Issue launch kit
The posts that launch your issue, made from it and in its design, in your name and your voice: a cover reveal for the feed and stories, a LinkedIn carousel of the main idea, quote cards, a chart card and a note for WhatsApp, each with a suggested caption. Nothing on them mentions us.
Issue launch kit: about 10 pieces, US$99 (₹6,000 in India) per issue.
A sample kit for Jharokha, Issue 01. Rukmini Sethna, her company and every figure are fictional; the photographs are licensed stock. See the whole kit.
Questions we get asked
- What is a smarika?
- A smarika is a souvenir publication brought out for an occasion: a jubilee, festival, conference or consecration. It usually carries messages, history, the programme, the committee and sponsors' advertisements.
- How many pages should a souvenir be?
- A programme is 4–12 pages; most souvenirs run 24–32 pages; a jubilee souvenir with many messages and advertisements can reach 60. Advertisements usually decide the length.
- Can sponsors' advertisements be included?
- Yes. Send the artwork and the agreed sizes and we place each one where it was promised. We flag any artwork too low in resolution to print.
- Can the souvenir be in Marathi or Hindi?
- Yes, or in a mix with English. We set Devanagari with proper fonts. Send typed text; we do not translate.
- How much does souvenir design cost?
- An event programme of 4–12 pages starts at US$149 (₹4,000 in India); a 24–32 page souvenir at US$749 (₹20,000 in India). Every price is fixed in a written quote.
- Can members receive it on WhatsApp?
- Yes. Every souvenir comes with a light PDF, and a web edition (one link that opens on any phone) can be added; it is included on souvenirs of 24 pages and more.
Tell us what you want to publish.
Tell us what you are making, roughly how many pages, and the date it is needed. We come back with a fixed quote and a timetable.
Or write to magz@digi.ai.in or WhatsApp +91 98605 96905.