Annual report design
An annual report has a deadline that does not move, an audience that will judge the organisation by it, and — almost always — an internal team who have run out of time by the point design is due. It is the single most common reason people come to us.
The design work is specific: making dense financial tables legible, turning performance data into charts that survive being read on a phone, and giving the chair's statement a page that people finish. The cover matters more than anyone admits, because the cover is what gets forwarded.
Photograph above is a stock image of magazines in general, not our work. Our own issues are in the portfolio. See the work.
- Usually
- 32–60 pages
- Price
- Starts $1,600 onwards
- Usually bought by
- Finance, IR and communications teams, and association secretaries
What the price covers
- Cover concept, plus alternates to choose from
- Full narrative section layout — chair's statement, review, highlights
- Financial tables set for legibility, not just for fit
- Charts drawn from your figures, in your palette
- Print-ready PDF, web-optimised PDF, and social cover images
Every project is quoted before it starts. Prices are per issue, in US dollars, and include two rounds of revisions.
Questions we get asked
- Our figures are not final yet. Can we still start?
- Yes, and you should. We build the report around placeholder figures and drop the audited numbers in at the end. Waiting for sign-off before starting design is the most common reason annual reports miss their date.
- Can you build the charts, or do we supply them?
- We build them from your spreadsheet. Charts exported from Excel rarely survive being placed in a designed page — wrong weights, wrong palette, unreadable at print size. Send the numbers and we will draw them properly.
- How late can we make changes?
- Two revision rounds are included, and figures can change right up to the second round. Beyond that we quote for additional rounds rather than absorb them quietly — it keeps the original price honest.
- Do you handle printing?
- We deliver a press-ready PDF that any commercial printer can accept, but we do not manage print buying. Your local printer will be cheaper and faster than anything we could arrange from a distance.
Tell us what you want to publish.
Tell us the format, roughly how many pages, and when you need it. We come back with a fixed quote and a date.