Notes on making magazines.
Written for the people who commission them, not for other designers. Mostly the questions we get asked before a project starts — what things cost, what to send, and what makes the difference between an issue people read and one they scroll past.
19 October 20266 min read
Real estate brochure examples: what goes on each page
Two full real estate brochures taken apart page by page, a 16-page luxury project book and an 8-page project brochure, with what each page does and why.
19 October 20264 min read
Impact report examples: what goes on each page
An eight-page nonprofit impact report taken apart page by page, with what each page does, how to separate outcomes from outputs and what makes donors trust the figures.
19 October 20264 min read
Company profile examples: what goes on each page
A 12-page company profile taken apart page by page, with what each page is for, what a client looks for and how to make a profile people trust.
19 October 20264 min read
Product catalogue design examples: what goes on each page
A 16-page product catalogue taken apart page by page, with what each page does, how buyers use a catalogue and what makes one easy to order from.
19 October 20264 min read
Annual report examples: what a good one does on each page
Annual report design examples taken apart page by page, from a 16-page NGO report to a company report cover, with what each page is for and how readers use it.
24 August 20264 min read
What an annual report actually costs to design
Real numbers, the four things that move the price more than page count, and why most quotes you receive are not comparable to each other.
17 August 20264 min read
What to send your magazine designer, and in what format
A practical checklist for the handover that decides whether your project runs smoothly or turns into three weeks of chasing files.
10 August 20263 min read
Why your internal magazine gets deleted
Internal comms competes with an inbox, not with other magazines. Six things that decide whether people open the issue — none of which is the budget.