Journal
Notes on making magazines.
Written for the people who commission them, not for other designers. Mostly the questions we get asked before a project starts — what things cost, what to send, and what makes the difference between an issue people read and one they scroll past.
24 August 20264 min read
What an annual report actually costs to design
Real numbers, the four things that move the price more than page count, and why most quotes you receive are not comparable to each other.
17 August 20264 min read
What to send your magazine designer, and in what format
A practical checklist for the handover that decides whether your project runs smoothly or turns into three weeks of chasing files.
10 August 20263 min read
Why your internal magazine gets deleted
Internal comms competes with an inbox, not with other magazines. Six things that decide whether people open the issue — none of which is the budget.