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Studio specimen · Founder's newsletter

Field Heat, the letter

Letter No. 3, Grape season

This is a sample from our studio of a founder's newsletter: Gauri Sathe's monthly letter to the growers, buyers and lenders of her (fictional) cold-chain company, between the quarterly issues of her magazine. The author, company, people and figures are fictional.

It uses the same type, colours and masthead as the quarterly, so the two are plainly one person's publications: one design system, a magazine every quarter and a short letter every month. It also comes as an email version of the letter for a newsletter tool.

First page of Field Heat, the letter, No. 3: a founder's monthly letter with a red masthead and her portrait, designed by DigiMagz
Format
Founder's newsletter
Extent
4 pages

The whole issue · 4 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Page 1: the masthead Field Heat, the letter, and Gauri Sathe's signed letter on the first grape loads, beside her portrait

Page by page

  1. 1. The letter
  2. 2. From the shed: Seven fifteen at Dindori
  3. 3. From the logbook, and the dates that matter
  4. 4. You asked, and what comes next

Decisions

  • One masthead, two formats

    Field Heat in red with 'the letter' in her hand beside it: readers know at once this is the same person's publication, lighter and more frequent.

  • Four pages, four jobs

    The letter, a story, the numbers and dates, and the readers. Nothing else, so it can be written from one call and read over tea.

  • Answering readers by name

    Four questions from a buyer, a grower, a lender and a reader, answered plainly. It is what makes a newsletter a conversation.

  • Honest about samples

    The chart says sample figures, and the last page says the author, company and figures are fictional.

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