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Studio specimen · Wedding keepsake

Vivah

A wedding keepsake: Rutuja & Aniket, Pune

A wedding keepsake is a magazine about two families, made to be kept. It has to follow one couple through the day and read like a story, not a slideshow.

This sample follows one real couple, photographed by Kewal Nagda, through a Maharashtrian wedding in Pune: the sakharpuda, two phetas, the varmala, the seven steps, the portraits and the vidaai. The names and words are illustrative.

Cover of Vivah, a wedding keepsake for Rutuja and Aniket, Pune, February 2026: the couple in wedding clothes under trees, designed by DigiMagz
Format
Wedding keepsake
Extent
12 pages

The whole issue · 12 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Vivah cover: Rutuja and Aniket in wedding clothes under trees, script masthead Vivah, names and date in white at the foot

Page by page

  1. 1. Cover
  2. 2. Contents and a letter from both families
  3. 3. How they met: a cancelled train
  4. 4. An evening in purple: the sakharpuda
  5. 5. Two days, two phetas
  6. 6. Varmala
  7. 7. Kanyadaan, then the seven steps
  8. 8. Portraits
  9. 9. Vidaai at four
  10. 10. The wedding lunch, the day, thank you and credits
  11. 11. Inside back cover: the DigiMagz studio page
  12. 12. Back cover: a DigiMagz advertisement

Decisions

  • One couple, start to finish

    Every photograph is of the same bride and groom, by one photographer. A keepsake that mixes couples or stock pictures stops being theirs.

  • A script masthead, used sparingly

    Vivah is set in a formal script once on the cover, and one script word appears per spread. Everything else is Cormorant Garamond, so the pages stay calm.

  • Stories, not captions

    Each ritual gets a headline, a short story and a photograph sized to the page: how they met, the evening in purple, vidaai at four. Families read it, then keep it.

  • The details people ask for later

    The last page carries the menu of the wedding lunch, the timetable of the day and a thank-you, the things families look up years afterwards.

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