Vivah
A wedding keepsake: Rutuja & Aniket, Pune
A wedding keepsake is a magazine about two families, made to be kept. It has to follow one couple through the day and read like a story, not a slideshow.
This sample follows one real couple, photographed by Kewal Nagda, through a Maharashtrian wedding in Pune: the sakharpuda, two phetas, the varmala, the seven steps, the portraits and the vidaai. The names and words are illustrative.

- Format
- Wedding keepsake
- Extent
- 12 pages
The whole issue · 12 pages
Turn the pages.
Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Page by page
- 1. Cover
- 2. Contents and a letter from both families
- 3. How they met: a cancelled train
- 4. An evening in purple: the sakharpuda
- 5. Two days, two phetas
- 6. Varmala
- 7. Kanyadaan, then the seven steps
- 8. Portraits
- 9. Vidaai at four
- 10. The wedding lunch, the day, thank you and credits
- 11. Inside back cover: the DigiMagz studio page
- 12. Back cover: a DigiMagz advertisement
Decisions
One couple, start to finish
Every photograph is of the same bride and groom, by one photographer. A keepsake that mixes couples or stock pictures stops being theirs.
A script masthead, used sparingly
Vivah is set in a formal script once on the cover, and one script word appears per spread. Everything else is Cormorant Garamond, so the pages stay calm.
Stories, not captions
Each ritual gets a headline, a short story and a photograph sized to the page: how they met, the evening in purple, vidaai at four. Families read it, then keep it.
The details people ask for later
The last page carries the menu of the wedding lunch, the timetable of the day and a thank-you, the things families look up years afterwards.
More work
- Nature
- Frontiers
- Agriculture
- It's My Day
- Pune Fashion Trends
- Tarangini Industries
- The Hour
- Homecoming
- Ninety Years
- Saat Phere
- Rasoi
- Sehat
- The Banyan
- aangan
- Kaveri Softworks
- Second Innings
- Taal
- Safar
- Noor
- Sitara
- Sonchafa, Baner
- Sanjha Woodworks
- The Tanvi & Arjun Chronicle
- Panghat Foundation
- Prakaar
- Tej
- Field Heat
- Field Heat, the letter
- Jharokha, the letter
- Jharokha
- Prahar, Koregaon Park
- Nuajibana Trust