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Studio specimen · Founder's magazine

Field Heat

Issue 01, The first mile

Field Heat is a sample from our studio of a new kind of issue: one person's magazine. Gauri Sathe and Sathe Cold Chain are fictional, and so are every figure, letter and person in it; the photographs are licensed stock.

A founder's magazine works when it reads like the person, not the company. So it opens on a signed letter, carries one argument across three pages, shows her own logbooks rather than industry claims, and ends by scoring what she got wrong.

Cover of Field Heat, Issue 01, The first mile: a founder's quarterly with a black-and-white portrait of the author under a red masthead, designed by DigiMagz
Format
Founder's magazine
Extent
12 pages

The whole issue · 12 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Read the web edition

The same issue as a phone-first web magazine: text that reflows, a shoot to swipe, colours to tap.

Field Heat cover: a black-and-white portrait of the author, the red masthead Field Heat, lead line The first six hours

Page by page

  1. 1. Cover
  2. 2. Her letter and the contents
  3. 3. The essay: The first six hours
  4. 4. The essay, continued
  5. 5. What I still do not know
  6. 6. What our own logbooks say
  7. 7. Five things I'd check before renting a cold store
  8. 8. The grower who picks at six
  9. 9. Guest voice and letters
  10. 10. What I got wrong last year
  11. 11. A DigiMagz studio page
  12. 12. Back cover: a DigiMagz advertisement

Decisions

  • Her name on the masthead

    The title is Field Heat; the line under it is Gauri Sathe's quarterly. Readers should know whose thinking they are holding before they open it.

  • One warm colour, one cold

    Pomegranate red for the masthead and her pen, slate and a pale ice tint for the data and letters: the two ends of a cold chain.

  • Her handwriting

    Her signature and the scores on the last page are set in a handwriting face, used only where she would have written by hand.

  • Honest about what is invented

    The data page, the case story and the letters each say they are sample material, and the studio page says the author and company are fictional.

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