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Studio specimen · Fashion magazine

Tej

Issue 01, The bold issue

Tej is a sample issue from our studio: a fashion monthly with Indian, East Asian and Black models, made at the full length of a real issue so the pacing can be judged, not only the cover.

A 32-page issue has to change pace: short front-of-book pages, then long shoots that run across spreads, a profile in text, a how-to, and back-of-book service. Each story has its own display treatment, and the issue still reads as one magazine.

Cover of Tej, Issue 01, The bold issue: a close-up beauty portrait with a red lip against a pink and violet ground, red masthead Tej, designed by DigiMagz
Format
Fashion magazine
Extent
32 pages

The whole issue · 32 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Tej cover: a close-up beauty portrait with a red lip on a pink and violet ground, red masthead above her head, cover lines in the pink margin

Page by page

  1. 1. Cover
  2. 2. Contents
  3. 3. From the editor
  4. 4. The team and contributors
  5. 5. Four bold moves
  6. 6. Five minutes with Ira Deshpande
  7. 7. The hoop, oversized
  8. 8. Clash on purpose
  9. 9. Level minus two
  10. 10. The suit is the backdrop
  11. 11. Silver and red
  12. 12. Between the pillars
  13. 13. Out there
  14. 14. Stand in the light
  15. 15. Orange and green
  16. 16. Wide jeans
  17. 17. How the light works
  18. 18. The shot
  19. 19. The studio in the picture
  20. 20. Hana Okabe
  21. 21. Profile: Hana Okabe
  22. 22. At the cutting table
  23. 23. White line, red mouth
  24. 24. In six steps
  25. 25. Primary
  26. 26. Face to face
  27. 27. Red against red
  28. 28. Wearing a primary
  29. 29. Where to find it
  30. 30. Last word: the bangle
  31. 31. A DigiMagz studio page
  32. 32. Back cover: a DigiMagz advertisement

Decisions

  • Four shoots, four looks

    A car park at night, coloured studio gels, a yellow room of primaries and a beauty close-up. Each shoot comes from one photographer, so the model and light hold across its pages.

  • A type treatment per story

    A heavy grotesque for Level minus two, a thin sans for Stand in the light, a wide italic for Primary and a tight serif for the profile.

  • Front of book that is useful

    Four bold moves, five minutes with a stylist, one accessory and five clashing colours: short pages a reader can act on.

  • Furniture of a real issue

    Contents, editor's letter, the team and contributors, where to find it, the last word and the studio pages at the back.

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