Studio specimen · Nonprofit impact report

Nuajibana Trust

Impact report 2025

Nuajibana Trust is fictional, and so are its figures; this is a sample from our studio of the short report a charity sends to the foundations, CSR partners and individual donors who pay for its work.

Donors now ask what changed, not how busy the charity was. So the report leads with outcomes for mothers and babies, keeps the activity counts in a separate column, compares its villages with villages where it does not work, and shows a target it missed.

Format: Nonprofit impact report
Extent: 8 pages

The whole issue · 8 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

A sleeping newborn wrapped in a red-and-white handwoven cloth, under the cover line 3,431 babies born safely this year, each with a trained hand at the birth

Page by page

1. Cover
2. The problem and theory of change
3. Outcomes and outputs
4. The programme in depth
5. Charts and one mother's story
6. How we measure
7. Money and partners
8. Back cover

Decisions

Outcomes lead, outputs follow
The cover line is an outcome, and page 3 sets what changed for mothers (in red) against what the trust did (in blue-green), so activity is never passed off as impact.
Every chart drawn to scale
Bars, dumbbells and columns are drawn from one table of figures, so a number on page 3 matches the same number on pages 5, 6 and 7.
An honest miss and a comparison
Page 6 counts only the difference from nearby villages as the trust's own result, and gives a full band to the breastfeeding target it missed.
Cost per outcome
₹14,515 per safe birth, with three years side by side: the figure foundations ask for first.

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Turn the pages.

Page by page

Outcomes lead, outputs follow

Every chart drawn to scale

An honest miss and a comparison

Cost per outcome

Tell us what you want to publish.