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Studio specimen · Product catalogue

Sanjha Woodworks

Collections catalogue

Sanjha Woodworks is a fictional maker and this is a sample from our studio: the catalogue a furniture exporter sends to buyers abroad, so the buyer can quote back by code.

A catalogue works when a buyer can find a piece, check its size and order it without writing back to ask. So every piece has a code, a table row and a finish, and every collection opens with a photograph that sets the mood before the grid.

Cover of Sanjha Woodworks collections catalogue: a cane and teak chair on a pale ground, 29 pieces of solid-wood furniture, designed by DigiMagz
Format
Product catalogue
Extent
16 pages

The whole issue · 16 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Catalogue cover: a cane and teak lounge chair on a pale ground, the name Sanjha and the number 29 in rust

Page by page

  1. 1. Cover
  2. 2. About us and contents
  3. 3. Collection one: Haveli
  4. 4. Haveli pieces
  5. 5. Collection two: Sector
  6. 6. Sector pieces
  7. 7. Collection three: Toran
  8. 8. Toran pieces
  9. 9. Collection four: Chowki
  10. 10. Chowki pieces
  11. 11. Collection five: Angan
  12. 12. Materials and care
  13. 13. Custom orders
  14. 14. Ordering and export
  15. 15. A DigiMagz studio page
  16. 16. Back cover

Decisions

  • A code on every piece

    HV-101, SC-205, TR-301: each code appears in the caption and in the collection's table, so a buyer can order straight from the page.

  • One opener per collection

    Each of the five collections opens with a single large photograph and a short note on the wood and the making, then moves to pieces and tables.

  • Materials and care as a page

    Sheesham, mango, teak and cane are explained with grain close-ups and finish swatches, the questions buyers ask before they place an order.

  • Export terms in plain words

    The ordering page sets out the minimum order, packing, lead time and delivery terms, so the catalogue does the first conversation.

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