Skip to content
DigiMagz
Enquire
Studio specimen · Founder's magazine

Jharokha

Issue 01, The quiet room

Jharokha is a sample from our studio: the personal magazine of Rukmini Sethna, founder of a Mumbai interiors studio, written for the families, hotel owners and architects she works with. She, her company, her clients and every figure are fictional; the photographs are licensed stock.

A founder's magazine for an elite audience has to look as considered as the rooms she makes. So it borrows the habits of a luxury title: a high-contrast serif masthead, generous white on the openers, full-bleed rooms, claret used sparingly and her own hand for the signature and the marks.

Cover of Jharokha, Issue 01, The quiet room: a close portrait of Rukmini Sethna in an ivory jacket, her head in front of the ivory masthead, designed by DigiMagz
Format
Founder's magazine
Extent
12 pages

The whole issue · 12 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Jharokha cover: a close, warm portrait of Rukmini Sethna in an ivory tweed jacket, her head in front of the thin serif masthead Jharokha, lead line The price of quiet

Page by page

  1. 1. Cover
  2. 2. Her letter and the contents
  3. 3. The essay: Quiet is expensive
  4. 4. The essay, continued
  5. 5. An evening room
  6. 6. The studio in numbers
  7. 7. Five questions to ask before you hire a designer
  8. 8. Forty-one tiles
  9. 9. Guest voice and letters
  10. 10. What I got wrong last year
  11. 11. A DigiMagz studio page
  12. 12. Back cover: a DigiMagz advertisement

Decisions

  • A luxury masthead with her name under it

    Jharokha in a thin Bodoni across the top; the line beneath says whose quarterly it is.

  • Colour taken from the cover

    Taupe from the backdrop, ivory from her jacket, claret for the accents and champagne for the charts.

  • Rooms, not renders

    Real rooms and materials, chosen for light and quiet: an armchair in late sun, an evening room with drawn curtains, a chair leg as a tilted print.

  • Her own hand

    Her signature and the marks on last year's guesses are set in script, the only place it appears.

More work

Tell us what you want to publish.

Start an enquiry