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Studio specimen · Luxury real estate brochure

Prahar, Koregaon Park

A 16-page luxury real estate brochure

Prahar is a sample from our studio: a project book for a fictional Pune developer, made the way premium property brochures are made, as a large-format book with chapter pages, planned white space and very few words.

Most luxury brochures make claims a buyer cannot check. This one follows a single idea, the eight prahars of the day, and every spread carries something measurable: where the sun rises from the bedroom, how far the noon sun reaches past the balcony, which lift opens where, how big each room is.

Cover of Prahar, a luxury real estate brochure for Koregaon Park, Pune: the name in copper italic on deep indigo above a dial of the day, designed by DigiMagz
Format
Luxury real estate brochure
Extent
16 pages

The whole issue · 16 pages

Turn the pages.

Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.

Cover: Prahar in copper italic on indigo, fourteen residences one to a floor, a dial of the day with the first watch lit

Page by page

  1. 1. Cover
  2. 2. Inside cover
  3. 3. The idea and contents
  4. 4. Usha: before dawn
  5. 5. The east bedroom
  6. 6. Purvahna: morning
  7. 7. Two kitchens, two lifts
  8. 8. Noon on the balcony
  9. 9. Afternoon through stone
  10. 10. Sayankal: the roof pool
  11. 11. The west terrace and dinner
  12. 12. Nishith: night
  13. 13. What works while you sleep
  14. 14. The residence plan
  15. 15. Numbers and specifications
  16. 16. Visit and fine print

Decisions

  • One idea through the whole book

    Each spread is one part of the day in one home, from the hour before dawn to the hours after midnight, so the brochure reads as a story instead of a list of amenities.

  • Claims a buyer can check

    Sunrise bearings for Pune, a section drawn to scale showing the noon sun against a 1.8 metre balcony, a diagram of the two lifts, and the full plan with room sizes.

  • A cover with no photograph

    The name and a dial of the day on deep indigo. In print it is copper foil on uncoated stock, the way premium property books open.

  • Book format

    240 × 300 mm pages read as spreads: one large photograph facing a page of text and drawing, with plenty of white.

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