Jharokha, the letter
Letter No. 2, Monsoon
The monthly letter that sits between issues of Jharokha, in the same masthead, type and colours on a warm shell ground. Rukmini Sethna, Sethna House and every figure are fictional.
It shows what a client gets on our personal branding retainer: one design system for a quarterly magazine and a short monthly letter, plus an email version of the letter for a newsletter tool.
- Format
- Founder's newsletter
- Extent
- 4 pages
The whole issue · 4 pages
Turn the pages.
Drag a page corner, tap either side, or use the arrow keys. Switch on the designer’s notes to see why each page is built the way it is.
Page by page
- 1. The letter
- 2. From the workshop: The chair we made three times
- 3. A wet year in Vasai, and the dates that matter
- 4. You asked, and what comes next
Decisions
The quarterly's masthead, lighter
Jharokha in claret with 'the letter' in her script beside it, on a softer ground than the magazine.
A season, not a date
Letter No. 2, Monsoon: a newsletter that reads as part of the year rather than a dated bulletin.
One chart
Moisture in the timber store month by month, with the line below which wood is polished, labelled sample figures.
Readers answered
Four questions from a client, an architect, a hotel owner and a reader, answered in her voice.
More work
- Nature
- Frontiers
- Agriculture
- It's My Day
- Pune Fashion Trends
- Tarangini Industries
- The Hour
- Homecoming
- Ninety Years
- Saat Phere
- Rasoi
- Sehat
- The Banyan
- aangan
- Kaveri Softworks
- Second Innings
- Taal
- Vivah
- Safar
- Noor
- Sitara
- Sonchafa, Baner
- Sanjha Woodworks
- The Tanvi & Arjun Chronicle
- Panghat Foundation
- Prakaar
- Tej
- Field Heat
- Field Heat, the letter
- Jharokha
- Prahar, Koregaon Park
- Nuajibana Trust